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PLAN, before the AR&PA Biennial:

• What are your goals and budget?

• What stationary will you need for your stand?

• Which actions are best to promote your product to your target audience?

• Tell your target audience that you will be participating at the AR&PA Biennial via e-mail, invitations, or other means;

• Promote your products and services beforehand, as well as the activities you will be participating in (lectures, presentations, workshops, etc.);

• Meet the deadlines defined in the Rules for Participation;

• Plan the logistics of putting up and taking down your stand at the Biennial;

• Organize a Schedule AR&, so that your B2B meetings do not overlap with any other activities.

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MANAGEMENT, during the AR&PA Biennial:

• Put your stand together as soon as possible, in order to leave a margin for unforseen events;

• Check your Schedule and the activities you want to participate in, as well as the materials you need for the stand;

• Manage time and focus on the target audience and on following your schedule. The success of your participation depends on marketing and promoting your actions.

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EVALUATE, after the AR&PA Biennial:

• Assess the AR&PA Biennial experience with your team;

• Measure the results; 

• Tell the press, your clients and partners about the results;

• Share your thoughts with us, give us feedback and new ideas.

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